Web Analytics posts
Landing Page Optimization: Funnel Analysis and a 30-Point Checklist
Find landing-page friction from arrival to successful completion, prioritize fixes, and test changes with a practical checklist and sensible evidence standards.
Shusaku Yosa
What Is KGI? KGI vs KPI with Marketing Examples
Learn what KGI means, how it differs from KPI, and how to build a consistent revenue-to-leads model with owners, definitions and review decisions.
Shusaku Yosa
How to Build a Marketing Strategy: From 3C and STP to a 90-Day Plan
Connect customer research, segmentation, positioning, tactics and KPIs using one fictional B2B example. Includes a strategy worksheet and review criteria.
Shusaku Yosa
What Does Data-Driven Mean? A Practical Decision Guide
Make data-driven decisions with clear questions, reliable definitions, explicit hypotheses, and follow-up tests. Includes an example and decision template.
Shusaku Yosa
Customer Journey Maps: Steps, Example, and Template
Build a customer journey map from evidence and explicit assumptions. Includes a worked B2B example, a blank template, and a way to prioritize improvements.
Shusaku Yosa
Content Marketing: Strategy, Production, and Measurement
Build a content program around customer questions, useful formats, a realistic production plan, quality checks, and business-relevant measurement.
Shusaku Yosa
A/B Testing: Design, Sample Size, and Result Analysis
Design an A/B test with a clear hypothesis, stable assignment, adequate sample size, and sound interpretation of significance and confidence intervals.
Shusaku Yosa
What Is Digital Marketing? Channels and a Practical Plan
Understand digital marketing through customer needs, channel roles, and data. Learn how to prioritize SEO, ads, social, email, and conversion improvements.
Shusaku Yosa
Customer Journey Data: Collection and Visualization
Use search, analytics, CRM, and customer feedback to validate a journey map. Separate observed behavior from assumptions and choose meaningful visualizations.
Shusaku Yosa