Web Analytics posts
Not Provided in GA4: Search Queries, Not Set and Practical Analysis
Distinguish not provided, (not set) and utm_term. Use Search Console queries with GA4 landing-page analysis without claiming to recover individual search keywords.
Shusaku Yosa
GA4 Referral Traffic: Sources, Exclusions and Self-Referrals
Find referral traffic in GA4 and distinguish payment referrals, self-referrals and suspicious traffic. Learn what unwanted-referral settings do and do not exclude.
Shusaku Yosa
GA4 Reporting in Looker Studio, Now Data Studio: A Practical Guide
Build a focused GA4 report in Data Studio, formerly Looker Studio. Define metrics, aggregate rates correctly, and review freshness, sharing, quotas and retention.
Shusaku Yosa
GA4 Features: Capabilities, Requirements and When to Use Them
Choose GA4 reports, explorations, audiences, predictions and BigQuery by business question. Understand eligibility, retention, costs and measurement limitations.
Shusaku Yosa
GA4 and GTM Setup: Google Tag, Testing and Publishing
Connect GA4 through Google Tag Manager with an existing-tag inventory, Initialization trigger, Tag Assistant and DebugView checks, and a controlled publishing process.
Shusaku Yosa
How to Find Bounce Rate in GA4: Landing Pages and Channels
Add bounce rate and engagement rate to GA4 reports, troubleshoot missing metrics and permissions, and analyze entry pages and acquisition channels correctly.
Shusaku Yosa
GA4 Events: Types, Design, Parameters and Testing
Compare automatic, enhanced, recommended and custom GA4 events. Build an event specification, distinguish collection from reporting, and test success and duplicate cases.
Shusaku Yosa
GA4 Conversion Setup: Key Events and Successful Outcomes
Define a real business outcome, collect and mark the right event, test failures and duplicate submissions, and connect eligible outcomes to Google Ads.
Shusaku Yosa
GA4 Setup Guide: Google Tag Installation and Validation
Set up GA4 with the Google tag, prevent duplicate tracking, validate events, and distinguish essential configuration from optional integrations.
Shusaku Yosa
How to Use GA4: Traffic Sources, Pages and Business Outcomes
Use GA4 to answer three practical questions about acquisition, content and outcomes, while keeping session scope, event selection and sample size clear.
Shusaku Yosa
What Is GA4? Features, Measurement and Getting Started
Learn how Google Analytics 4 uses events, what its reports can tell you, and where measurement falls short. Follow a practical path from setup to meaningful analysis.
Shusaku Yosa
What Is a Pageview? PV vs Sessions vs Users in GA4
Understand pageviews, sessions and users with one worked example. Learn where to find views in GA4 and how to identify duplicate or missing pageview tracking.
Shusaku Yosa