Web Analytics posts
GA4 Explorations: Build and Interpret Free-Form, Funnel and Path Analyses
Build GA4 free-form, funnel and path explorations with clear questions, segment scopes and denominators. Check retention, data quality and sharing limits.
Shusaku Yosa
GA4 Permissions: Roles, Sharing and Access Troubleshooting
Compare GA4 roles, add or remove users, understand inherited access, and troubleshoot permission issues when sharing a property with your team.
Shusaku Yosa
How to Read GA4 Reports: Acquisition, Pages and Key Events
Read GA4 acquisition, landing-page, page and key-event reports with the right dimensions and denominators. Separate missing measurement from observed zeroes.
Shusaku Yosa
What Is a GA4 Session? Counting Rules and Checks for Mismatched Numbers
Understand GA4 session boundaries, inactivity timeouts and engaged sessions. Use worked timelines and a diagnostic checklist to investigate mismatched counts.
Shusaku Yosa
GA4 APIs Explained: Data, Admin, Realtime and BigQuery
Compare GA4 Data, Admin and Realtime APIs with BigQuery export. Check authentication, report scope, quotas and pagination, then reconcile data without false guarantees.
Shusaku Yosa
How to Build a Web Analytics Report: GA4 Metrics and Action Plans
Build a useful web analytics report with defined GA4 metrics, matched comparisons and a worked example that separates observations, hypotheses and next actions.
Shusaku Yosa
GA4 Average Engagement Time: Denominators, Examples and Interpretation
Understand GA4 average engagement time per active user and per session, calculate both correctly, and interpret changes without treating time as reading completion.
Shusaku Yosa
What Is a DMP? Compare CDPs, CRMs, and Audience Activation
Understand DMPs, compare them with CDPs and CRMs, and use a data inventory and activation checklist to assess identifiers, permissions, retention, and fit.
Shusaku Yosa
GA4 Cohort Analysis: Setup, Retention and Calculation Examples
Set up GA4 cohort analysis, compare standard, rolling and cumulative calculations, and interpret retention with clear denominators and observation windows.
Shusaku Yosa
Install GA4 on WordPress: Site Kit, GTM or a Manual Google Tag
Choose Site Kit, GTM or a manual Google tag for WordPress, audit existing code, and verify page events, duplicate delivery, caching and consent after setup.
Shusaku Yosa
GA4 Free vs Analytics 360: Limits, Costs and When to Upgrade
Compare GA4 standard and Analytics 360 limits, retention and BigQuery exports, separate product fees from operating costs, and assess whether an upgrade is needed.
Shusaku Yosa
Time on Page vs GA4 Engagement Time: How to Measure and Interpret It
Understand time on page and GA4 engagement time, compare user and session averages, and use matched page data to decide when content needs improvement.
Shusaku Yosa