Web Analytics posts
GTM Tags, Triggers and Variables: A Practical Setup Example
What is a trigger in Google Tag Manager? Learn how tags, triggers, variables and the data layer work together, then test a CTA event without duplicate measurement.
Shusaku Yosa
What Is Google Tag Manager? Setup, Ownership and Governance
Understand when GTM is useful, what still requires development, and how to manage installation, permissions, testing, publishing and rollback responsibly.
Shusaku Yosa
Website Traffic Sources: GA4 Channels and an Improvement Workflow
Analyze website acquisition by session channel, landing page and useful outcomes. Distinguish first-user traffic, Direct and AI referrals, then plan a focused 30-day review.
Shusaku Yosa
How to Improve Conversion Rate: Funnels, Priorities and Tests
Diagnose conversion friction from landing page to confirmed success. Compare twelve improvement options, prioritize evidence and evaluate qualified outcomes with sound tests.
Shusaku Yosa
What Are SERPs? Search Features and a Practical SEO Review
Understand search engine results pages, organic listings, ads and AI features. Use a repeatable worksheet to connect search intent, titles and content improvements.
Shusaku Yosa
UTM Parameters: Naming Rules, URL Examples and GA4 Reporting
Build consistent UTM campaign URLs for email, social, ads and QR codes. Check GA4 dimensions, redirects and naming, and avoid internal-link and privacy mistakes.
Shusaku Yosa
GA4 Active Users: Definition, Reporting and DAU/MAU
Understand GA4 active users versus total and new users, platform-specific criteria, deduplication and DAU/MAU calculations without treating users as exact people.
Shusaku Yosa
What Is a Session in GA4? Counts, Page Views and Users
Learn how GA4 sessions differ from page views and users, with a timeline example, inactivity rules, session_start caveats and practical reporting checks.
Shusaku Yosa
How to Improve Bounce Rate: Diagnosis and Testing Checklist
Diagnose GA4 bounce rate by intent, device, speed and conversion path. Use a ten-point checklist and evaluate changes against useful outcomes, not bounce rate alone.
Shusaku Yosa
What Is Bounce Rate? GA4 Formula, Exits and Benchmark Pitfalls
Understand GA4 bounce rate with worked calculations, its differences from exits and Universal Analytics, and how to compare pages without misleading benchmarks.
Shusaku Yosa
GA4 Key Events: Selection, Counting and Google Ads Conversions
Choose meaningful GA4 key events, compare per-event and per-session counting, calculate rates correctly and distinguish Analytics outcomes from Google Ads conversions.
Shusaku Yosa
GA4 Cross-Domain Tracking: Setup, Testing and Payment Referrals
Set up GA4 cross-domain measurement and verify continuity across domains, redirects and forms. Separate owned domains, subdomains and untaggable payment gateways.
Shusaku Yosa