Web Analytics posts
How to Use SEO Cheki: Features, Limits, and Search Console Checks
Use SEO Cheki to inspect public-page basics and interpret rank checks. Learn its limits and how to combine it with Search Console, GA4 and PageSpeed Insights.
Shusaku Yosa
Technical and On-Page SEO Checklist: Crawl, Index, and Display
Audit internal SEO through discovery, crawling, indexing, content understanding and usability. Includes control comparisons, priorities and a verification worksheet.
Shusaku Yosa
How to Read PageSpeed Insights: Scores, Field Data, and Fix Priorities
Interpret PageSpeed Insights field data and lab scores. Review LCP, INP and CLS, understand missing data and origin fallback, then prioritize and verify practical fixes.
Shusaku Yosa
How to Build a Marketing KPI Tree: Formulas and a Planning Template
Build marketing KPIs from revenue goals with consistent units and cohorts. Includes a lead-to-sale calculation, ARR reconciliation and a metric-definition worksheet.
Shusaku Yosa
Robots.txt Guide: Rules, Noindex Differences, and Testing
Understand what robots.txt controls, how it differs from noindex and authentication, and how to test Allow and Disallow rules with a documented rollback plan.
Shusaku Yosa
Owned Media ROI: Profit-Based Calculation and Measurement Template
Calculate owned media ROI using realized gross profit and consistent costs. Includes a 12-month example, attribution checks and a separate approach to forecast lifetime value.
Shusaku Yosa
Content Marketing vs. SEO: Goals, Tactics, and Shared KPIs
Compare content marketing and SEO by purpose, distribution and metrics. Includes a four-week example for adapting one interview into articles, email and sales material.
Shusaku Yosa
How Long Does SEO Take? Metrics and Review Checkpoints
Assess SEO through discovery, indexing, impressions, traffic and verified outcomes. Use a diagnostic table and 30-, 60- and 90-day review checkpoints.
Shusaku Yosa
Content SEO: Search Intent, Article Briefs, and an Update Workflow
Build content around search intent, evidence and useful examples. Includes an article brief, a source log and a publishing and update checklist.
Shusaku Yosa
After Yahoo! JAPAN Tag Manager: Audit and GTM Migration Guide
Yahoo! JAPAN Tag Manager ended in 2024. Audit remaining tags, map required measurement to GTM or another supported method, and verify cutover, duplicates and rollback.
Shusaku Yosa
Google Tag vs. Google Tag Manager: IDs, Setup and Verification
Learn how the Google tag differs from GTM, what G-, GT-, AW- and GTM- IDs mean, and how to choose a deployment method and prevent duplicate measurement.
Shusaku Yosa
How to Use GTM: Five Tag Patterns and Verification Checklists
Plan Google tag, Google Ads, Meta, CTA and successful-form measurement with clear prerequisites, triggers, values and tests that prevent duplicate outcomes.
Shusaku Yosa