Ad Operations posts
Enhanced Conversions: Web vs. Leads, Setup and Verification
Understand enhanced conversions for web and leads, the 2026 settings changes, consent and hashing requirements, and checks for data flow and diagnostics.
Shusaku Yosa
Google Ads Conversion Tag Setup: Triggers, Deduplication and Testing
Plan Google Ads website conversion tracking, choose an installation route, define success triggers and deduplication, and test receipt separately from attribution.
Shusaku Yosa
Ad Placements: Setup, Reporting and Exclusions by Platform
Compare Google, LINE Yahoo and Meta ad placements. Learn how to review delivery, manage exclusions and evaluate results beyond click-through rate.
Shusaku Yosa
Google Ads Sitelinks: Text Limits, Setup, and Display Checks
Create useful Google Ads sitelinks with text limits, destination examples, association checks, and troubleshooting. Separate eligibility from actual display.
Shusaku Yosa
What Are Rewarded Ads? Formats, Reward Design, and AdMob Rules
Understand rewarded ads, separate video rewards from install offers, and review AdMob reward rules, opt-in design, verification, and a sample measurement plan.
Shusaku Yosa
How to Start Google Ads: Account Setup and Pre-Launch Checks
Prepare a Google Ads account and a search campaign with clear goals, billing settings, budgets, and tracking checks before committing to paid delivery.
Shusaku Yosa
Google Display Ad Sizes: Uploaded Banners vs Responsive Assets
Compare uploaded Google Display banners with responsive image and logo assets. Check dimensions, file limits, cropping, and a practical production checklist.
Shusaku Yosa
Meta Business Portfolio: Assets, Access, and Setup Checks
Understand Meta Business Portfolio and its relationship to Business Suite. Check asset ownership, permissions, authentication, partner access, and handover planning.
Shusaku Yosa
What Is CPA? Formulas, Target Setting and Measurement Checks
Calculate CPA with clear conversion definitions, use CPC and CVR consistently, set a target from business economics, and diagnose changes before adjusting ads.
Shusaku Yosa
Google Customer Match vs. Meta Customer List Audiences: A Practical Guide
Compare Google Customer Match and Meta customer list audiences. Check eligibility, permissions, matching, list maintenance, and separate conversion measurement.
Shusaku Yosa
Google Ads Callouts: Character Limits, Examples, and Display Checks
Learn how Google Ads callouts differ from sitelinks. Review character limits, factual examples, association levels, and checks when approved assets do not appear.
Shusaku Yosa
What Is a Carousel? Ad Formats, UI Design, and Accessibility
Understand carousels in ads and web interfaces. Explore card-planning examples, keyboard and pause controls, and a practical exposure-measurement plan.
Shusaku Yosa