Ad Operations posts
Google Ads MCC: Create, Link and Manage Client Accounts
Set up a Google Ads manager account, link clients, choose access levels, resolve linking errors, and prepare for account handovers and reporting.
Shusaku Yosa
What Is GDN? Google Display Network vs. LINE Yahoo Ads in 2026
Understand what GDN means, compare it with LINE Yahoo display ads, check 2026 campaign changes, and evaluate both using consistent costs and qualified outcomes.
Shusaku Yosa
HTML http-equiv: Meta Refresh Examples vs. 301 Redirects
Learn how http-equiv and meta refresh work, compare instant and delayed redirects with 301 and 302, and troubleshoot common implementation issues.
Shusaku Yosa
Google Optimize Alternatives: GA4 Integrations and a Migration Checklist
Compare Google Optimize alternatives, understand GA4 integration requirements, and use a practical checklist to recover experiment context and validate a migration.
Shusaku Yosa
Online Advertising: Choose Channels, Set a Budget, and Measure Results
Choose online ad channels for your customer’s stage, budget for media and fees, distinguish billing from target CPA, and verify landing pages and results before testing.
Shusaku Yosa
What Is Advertising? Goals, Types, and a Campaign Brief
Learn what advertising is, compare it with PR and owned media, and use practical briefs and evidence checks to plan a campaign around a clear audience and goal.
Shusaku Yosa
What Is a Landing Page? Purpose, Structure, and Measurement
Understand landing pages, choose the right destination, write a practical brief, and measure form starts and accepted submissions with consistent denominators.
Shusaku Yosa
Gross vs. Net Advertising Costs: Fees, Formulas and CPA
Compare gross and net advertising costs with clear fee denominators. Includes hypothetical gross-based and net-markup calculations, an eight-item quote checklist, and consistent CPA and ROAS examples.
Shusaku Yosa
What Is PPC? Billing, Bids and a Worked Campaign Example
Learn PPC as a billing model, separate placement and bidding, calculate CPC, CTR, CPA and ROAS, and check Quality Score, budget limits and conversion tracking before launching a campaign.
Shusaku Yosa
Google Merchant Center Setup: Verification, Product Data and Diagnostics
Set up Google Merchant Center with clear website verification and claiming, consistent product, shipping and return data, and practical tables for SKU checks and product issue diagnosis.
Shusaku Yosa
What Is Criteo? Products, How It Works, and Setup Requirements
Explore Criteo products and how commerce advertising works. Review feeds, tracking, consent, costs and attribution before launch, with a practical setup checklist.
Shusaku Yosa
Advertising vs. Marketing: Roles, Examples, and Metrics
Advertising is one part of marketing. Use the 4Ps and a fictional service example to separate promotion problems from product, price and purchase-path problems.
Shusaku Yosa