Marketing analytics and operations insights
What Is a Carousel? Ad Formats, UI Design, and Accessibility
Understand carousels in ads and web interfaces. Explore card-planning examples, keyboard and pause controls, and a practical exposure-measurement plan.
Shusaku Yosa
SEO Tools Compared: Choose by Task, Data Source, and Limits
Choose SEO tools by task, data source, coverage, and limits. Compare observed and estimated metrics, free features, and practical trial workflows.
Shusaku Yosa
GA4 Source / Medium Explained: Scope, Referrers, and Direct Traffic
Understand GA4 source / medium versus page referrer. Compare first-user, session, and key-event scopes, then diagnose direct traffic and unwanted referrals.
Shusaku Yosa
SEO vs. Paid Search: Costs, Timelines, and How to Choose
Compare SEO and paid search by cost, control, timelines, and measurement. Use a worked budget example and decision checklist to choose an approach.
Shusaku Yosa
Exterior Painting SEO: Service-Area Pages, Local Search, and Leads
Build useful service-area pages and painting case studies, configure an accurate Business Profile, and measure verified inquiries with practical checklists.
Shusaku Yosa
GA4 Parameters: Design, Send, Register, and Validate Custom Data
Design GA4 event parameters, user properties, and item data. Learn what to send, when to register custom definitions, and how to validate scope, limits, and privacy.
Shusaku Yosa
SEO Outsourcing Costs: Compare Scope, Quotes, and Providers
Compare SEO outsourcing quotes by scope, implementation ownership, contract terms, and total cost, using a hypothetical budget and a practical request brief.
Shusaku Yosa
A/B Testing Tools Compared: Free Access, GA4 Integration, and Setup
Compare A/B testing platforms by experiment delivery, free access, billing units, GA4 integration, and setup checks, with a worked test-planning example.
Shusaku Yosa
SEO Writing: A Workflow for Intent, Evidence, and Editing
Plan and write useful search-focused articles with an evidence-led workflow. Covers intent, research, drafting, AI verification, editing, and follow-up checks.
Shusaku Yosa
How to Check Search Rankings: Search Console and Manual Checks
Understand Search Console average position, compare consistent page and query filters, and use manual search snapshots without treating them as a universal rank.
Shusaku Yosa
Internal Linking: Anchors, Orphan Pages, and a Practical Audit
Design internal links around reader needs and page discovery. Includes anchor examples, orphan-page checks, an inventory worksheet, and validation steps.
Shusaku Yosa
How to Use Keyword Planner: Search Volume, Competition, and Forecasts
Learn how to use Keyword Planner, separate search volume from ad forecasts, and assess advertiser competition with practical comparison and export examples.
Shusaku Yosa