Marketing analytics and operations insights
301 vs 302 vs 307 vs 308: Choose and Verify SEO Redirects
Compare permanent and temporary redirects, understand method preservation and canonical signals, and use a URL mapping sheet to test moves safely.
Shusaku Yosa
What Is Cloaking? Legitimate Personalization, Spam, and Diagnostic Checks
Understand cloaking by its purpose, distinguish legitimate gated content and UI differences, and investigate suspicious behavior without assuming every mismatch is spam.
Shusaku Yosa
How to Find and Fix Broken Links: 404s, Redirects, and Temporary Errors
Find broken internal, outbound, and inbound links, choose the right fix for each failure, and verify repairs with a practical URL and status worksheet.
Shusaku Yosa
Exclude Internal Traffic in GA4: IP Rules, Testing, and Permanent Filters
Exclude internal traffic in GA4 safely. Define public-IP rules, validate Testing in Explore, and understand permanent Active filters, IPv6, VPNs, and remote work.
Shusaku Yosa
Topic Clusters: Page Roles, Intent Mapping, and Link Design
Plan topic clusters around distinct reader questions. Includes page-role examples, an intent ownership table, link decisions, and maintenance checks without ranking guarantees.
Shusaku Yosa
GA4 Direct / None Traffic: Causes and a Practical Diagnostic Checklist
Investigate GA4 direct / none traffic without a universal percentage target. Check scope, landing pages, UTMs, redirects, and tag coverage before choosing a fix.
Shusaku Yosa
10 HTML Sitemap Design Patterns: Selection and Review Examples
Compare ten HTML sitemap design patterns and choose by user task. Includes an inventory example, accessibility checks, and a clear distinction from XML sitemaps.
Shusaku Yosa
SEO Content Updates: Prioritization, Change Logs, and Evaluation
Choose content updates based on errors, reader needs, and evidence. Includes a priority matrix, a change log, and a careful approach to before-and-after comparisons.
Shusaku Yosa
GA4 Cross-Domain Measurement: Setup, Validation, and Referral Rules
Set up GA4 cross-domain measurement with one web stream. Validate _gl and redirects, distinguish unwanted referrals, and check payment and authentication journeys.
Shusaku Yosa
Search Ad Keyword Selection: Match Types, Negatives, and Review Workflow
Select search ad keywords by intent and landing page. Compare match types and negative rules, then review search terms using a worked cost example.
Shusaku Yosa
Black Hat SEO: Policy Violations, Legitimate Practices, and Triage
Distinguish search spam from legitimate advertising and AI use. Learn how to check manual actions, assess disavow limits, and question risky SEO proposals.
Shusaku Yosa
Data-Driven Attribution: GA4 vs. Google Ads and How to Read Credit
Compare data-driven attribution in GA4 and Google Ads. Read fractional credit, check current eligibility and settings, and separate attribution from incremental lift.
Shusaku Yosa