Web Analytics posts
Google Analytics Login: Fix Sign-In and Missing GA4 Access
Sign in to Google Analytics, select the right GA4 property, and distinguish account recovery, missing permissions, retired UA data, and browser issues.
Shusaku Yosa
What Is Referral Traffic? GA4 Referral, Source, and Direct Explained
Understand referral traffic in GA4, separate channel, medium, and browser referrer, and investigate direct traffic, payment returns, and self-referrals.
Shusaku Yosa
How to Install GA4 with the Google Tag or GTM and Check Duplicates
Choose a GA4 installation method, audit existing tags and destinations, and verify events, consent, and duplicate page views before publishing your changes.
Shusaku Yosa
How to Use Tag Assistant to Debug GA4 and Google Tag Manager
Use Tag Assistant with GA4 and GTM Preview to inspect tag IDs, events, consent, and duplicate sends, then diagnose connection errors with a test checklist.
Shusaku Yosa
How to Find Traffic Sources in GA4: Source, Medium, and Scope
Find traffic sources in GA4, choose the right source and medium scope, and troubleshoot UTM tags, direct traffic, and referrals with practical examples.
Shusaku Yosa
Exit Rate vs Bounce Rate: Definitions and How to Analyse Exits in GA4
Understand exit rate and bounce rate without mixing UA and GA4. Use an exploration, worked session examples and a practical checklist to investigate exits in context.
Shusaku Yosa
How to Choose Web Analytics Tools: Use Cases, Trade-offs and Setup Checks
Choose web analytics tools by purpose, operating model and data needs. Compare six options, assess ownership and total cost, and plan a practical setup trial.
Shusaku Yosa
How to Set Up GA4: Accounts, Tags and Measurement Checks
Set up GA4 with clear account, property, stream and tag roles. Follow installation checks, avoid duplicates, and validate consent, events and success conditions.
Shusaku Yosa
Dōsen Explained: Planned Navigation vs. Actual User Paths
Understand 導線 and 動線 with examples, then learn how to design website navigation and use GA4 to compare planned routes with actual user behavior.
Shusaku Yosa
Website Analytics Explained: GA4, Search Console and a Practical Improvement Workflow
Use website analytics to answer a decision. Compare GA4 and Search Console, check metrics and data quality, analyse the journey and evaluate changes with matched periods.
Shusaku Yosa
Website Improvement: Find Bottlenecks and Prioritize Changes
Find website bottlenecks using acquisition, page, form and measurement evidence. Includes a worked funnel example, a diagnostic matrix and a hypothesis card for prioritizing and evaluating changes.
Shusaku Yosa
How to Write Meta Descriptions: Examples, Review and Measurement
Write accurate meta descriptions with a four-part brief, before-and-after examples for blogs, services, and products, and a practical review and measurement process.
Shusaku Yosa