Web Analytics posts
What Is a Tracking Code? GA4, Google Tags and Verification
Learn how tracking code, GA4 measurement IDs and Google Tag Manager differ, then check destinations, duplicate events and consent with a practical test plan.
Shusaku Yosa
GA4 Click Tracking with GTM: Buttons, Links and Debugging
Set up GA4 button and link tracking in GTM, test events with Tag Assistant and DebugView, and troubleshoot missing or duplicated click events.
Shusaku Yosa
How to Use Accaii: Setup, Login and Tracking Troubleshooting
Learn how to set up Accaii, check tracking, troubleshoot login issues, and review free-plan inactivity rules and data retention.
Shusaku Yosa
Exclude Internal Traffic in GA4: IP Rules, Testing, and Permanent Filters
Exclude internal traffic in GA4 safely. Define public-IP rules, validate Testing in Explore, and understand permanent Active filters, IPv6, VPNs, and remote work.
Shusaku Yosa
GA4 Direct / None Traffic: Causes and a Practical Diagnostic Checklist
Investigate GA4 direct / none traffic without a universal percentage target. Check scope, landing pages, UTMs, redirects, and tag coverage before choosing a fix.
Shusaku Yosa
GA4 Cross-Domain Measurement: Setup, Validation, and Referral Rules
Set up GA4 cross-domain measurement with one web stream. Validate _gl and redirects, distinguish unwanted referrals, and check payment and authentication journeys.
Shusaku Yosa
GA4 Source / Medium Explained: Scope, Referrers, and Direct Traffic
Understand GA4 source / medium versus page referrer. Compare first-user, session, and key-event scopes, then diagnose direct traffic and unwanted referrals.
Shusaku Yosa
GA4 Parameters: Design, Send, Register, and Validate Custom Data
Design GA4 event parameters, user properties, and item data. Learn what to send, when to register custom definitions, and how to validate scope, limits, and privacy.
Shusaku Yosa
GA4 (not set): Causes and Fixes by Dimension
Diagnose GA4 (not set) by dimension. Check session_start, page_view, scope, custom definitions, and consent before choosing a fix and validating the result.
Shusaku Yosa
Search Console Performance: Metrics, Filters, and SEO Decisions
Read Search Console clicks, impressions, CTR, and average position, filter queries and pages, and form SEO hypotheses while accounting for missing data.
Shusaku Yosa
GA4 Dimensions vs. Metrics: Scope, Examples, and Reporting
Understand GA4 dimensions and metrics, choose compatible scopes, and use report and exploration examples to avoid misleading user totals and average rates.
Shusaku Yosa
URL Parameters Explained: Query Strings, UTM Tags, and GA4
Learn how URL query parameters work, build and test UTM links for GA4, handle encoding and redirects, and avoid internal campaign tags and personal data.
Shusaku Yosa