Media Strategy posts
Content Marketing: Strategy, Production, and Measurement
Build a content program around customer questions, useful formats, a realistic production plan, quality checks, and business-relevant measurement.
Shusaku Yosa
What Is Digital Marketing? Channels and a Practical Plan
Understand digital marketing through customer needs, channel roles, and data. Learn how to prioritize SEO, ads, social, email, and conversion improvements.
Shusaku Yosa
Social Media Marketing: Strategy and a Monthly Plan
Plan social media around business goals, customer needs, channel fit, content themes, team capacity, and measurement. Includes a practical monthly schedule.
Shusaku Yosa
Marketing Mix: The 4Ps and 4Cs with a Worked Example
Use the 4Ps and 4Cs to align product, pricing, buying experience, and communication. Includes a practical example, checks, and the distinction from MMM.
Shusaku Yosa
Cross-Media Marketing: Connected Journeys and Examples
Connect social, websites, email, print, and physical locations into useful customer journeys. Includes examples, design steps, and measurement limits.
Shusaku Yosa
Media Planning: 7 Steps, Budget Math, and a Plan Template
Build a practical media plan from business goals, customer needs, channel roles, budget scenarios, launch checks, and explicit review criteria.
Shusaku Yosa
What Is a Media Mix? Channel Roles and Planning Examples
Learn how to combine marketing channels by customer need, distinguish media mix from cross-media and MMM, and evaluate results without double counting.
Shusaku Yosa