Media Strategy posts
What Is a DSP? DSP vs. SSP, RTB, and a Buyer Checklist
A DSP is the buyer-side platform for advertising inventory. Compare DSPs with SSPs and RTB, then evaluate inventory, fees, data rights, verification and reporting.
Shusaku Yosa
Direct and Reserved Ad Buying: Costs, Guarantees, and Trade-Offs
Understand direct and reserved ad buying through price, inventory and delivery guarantees. Includes contract checks and a fictional cost comparison in Japanese yen.
Shusaku Yosa
Affiliate Advertising for Advertisers: Costs, Approval Rules, and Setup
Evaluate affiliate advertising from the advertiser’s side: network fees, commissions, approval rules, contribution margin and publisher oversight, with an illustrative cost model.
Shusaku Yosa
Types of Online Advertising: Objectives, Formats and Budgeting
Compare search, display, social, video, shopping and app advertising. Separate targeting, billing and optimization, and build an illustrative budget including operating costs.
Shusaku Yosa
Japan Inbound Tourism Marketing: Social Media, Ads and Booking
Plan marketing for international visitors to Japan. Choose markets and languages, connect travel content to bookings, and test a focused 30-day campaign.
Shusaku Yosa
Data-Driven Management for Small Businesses: A Practical Workflow
Start with one business decision, clear metric definitions and a weekly review. Includes data-quality checks, ownership rules and a decision-log template.
Shusaku Yosa
10 Content Marketing Examples: Evidence and Practical Lessons
Explore ten company examples in Japan, separate observable tactics from reported results, and adapt the ideas with clear audiences, costs and measurement.
Shusaku Yosa
B2B Lead Generation: Channels, Funnel Metrics and Sales Handoffs
Compare B2B lead-generation channels and define Lead, MQL, SQL and opportunity stages. Use a worked funnel and practical handoff rules to improve lead quality.
Shusaku Yosa
How to Build a Marketing Strategy: From 3C and STP to a 90-Day Plan
Connect customer research, segmentation, positioning, tactics and KPIs using one fictional B2B example. Includes a strategy worksheet and review criteria.
Shusaku Yosa
What Is Marketing Automation? MA vs CRM and a 30-Day Pilot
Understand marketing automation, CRM and sales automation. Design a small workflow with entry rules, exit conditions, owners and a clear handoff to sales.
Shusaku Yosa
6 Marketing Automation Tools Compared: Pricing and Integration
Compare six marketing automation tools by use case, Japan pricing, CRM and API requirements, total cost, and a practical pre-purchase testing checklist.
Shusaku Yosa
Customer Journey Maps: Steps, Example, and Template
Build a customer journey map from evidence and explicit assumptions. Includes a worked B2B example, a blank template, and a way to prioritize improvements.
Shusaku Yosa