Media Strategy posts
TOWS Matrix: Turn SWOT Findings into an Action Plan
Use a TOWS matrix to turn strengths, weaknesses, opportunities and threats into priorities. Includes a fictional business example, a decision table and a 90-day action plan.
Shusaku Yosa
SWOT Analysis Examples: 10 Industry Templates and Adaptation Tips
Explore ten fictional SWOT examples by industry, with clear objectives, testable actions, evidence checks and a worksheet for your own business.
Shusaku Yosa
How to Do a SWOT Analysis: Five Steps and a Working Template
Run a SWOT analysis in five steps with an evidence worksheet, a fictional worked example and a 60-minute workshop agenda that ends with owners and next actions.
Shusaku Yosa
What Is SWOT Analysis? Four Elements and a Simple Example
Learn SWOT’s four elements with a fictional training-service example. Separate internal and external factors, correct common mistakes, and record evidence and assumptions.
Shusaku Yosa
Robots.txt Guide: Rules, Noindex Differences, and Testing
Understand what robots.txt controls, how it differs from noindex and authentication, and how to test Allow and Disallow rules with a documented rollback plan.
Shusaku Yosa
Owned Media ROI: Profit-Based Calculation and Measurement Template
Calculate owned media ROI using realized gross profit and consistent costs. Includes a 12-month example, attribution checks and a separate approach to forecast lifetime value.
Shusaku Yosa
Content Marketing vs. SEO: Goals, Tactics, and Shared KPIs
Compare content marketing and SEO by purpose, distribution and metrics. Includes a four-week example for adapting one interview into articles, email and sales material.
Shusaku Yosa
How Long Does SEO Take? Metrics and Review Checkpoints
Assess SEO through discovery, indexing, impressions, traffic and verified outcomes. Use a diagnostic table and 30-, 60- and 90-day review checkpoints.
Shusaku Yosa
Content SEO: Search Intent, Article Briefs, and an Update Workflow
Build content around search intent, evidence and useful examples. Includes an article brief, a source log and a publishing and update checklist.
Shusaku Yosa
What Was YDN? Yahoo Japan Display Ads and the Move to LY Ads
YDN was a Yahoo Japan display advertising service. Learn how it relates to YDA and LY Ads, which advertisers need to migrate, and what to verify before running campaigns.
Shusaku Yosa
B2B Advertising: Choose Channels and Measure Pipeline Quality
Design B2B advertising around customer fit, offers and sales handoffs. Use a fictional 100-lead funnel to compare lead cost, opportunity quality and sales.
Shusaku Yosa
Video Advertising Formats: Placement, Creative, and Measurement
Plan video ads around viewing context, creative and business goals. Includes a fictional 15-second storyboard and a production and measurement checklist.
Shusaku Yosa