Ad Operations posts
Retargeting Ads: How They Work, Audience Setup, and Measurement
Plan retargeting audiences with clear inclusion, exclusion and duration rules. Learn how tags, consent, conversion checks and incrementality affect campaign decisions.
Shusaku Yosa
Social Media Advertising: Platform Selection, Budgeting, and Measurement
Choose social media advertising channels by audience, creative and business outcome. Includes a platform decision table, a four-week test plan and measurement cautions.
Shusaku Yosa
Types of Online Advertising: Objectives, Formats and Budgeting
Compare search, display, social, video, shopping and app advertising. Separate targeting, billing and optimization, and build an illustrative budget including operating costs.
Shusaku Yosa
What Are In-Feed Ads? Placements, Platforms and Measurement
Understand in-feed advertising as a placement, compare platform requirements, and evaluate creative, costs, frequency and qualified outcomes without unsupported lift claims.
Shusaku Yosa
Google Ads Quality Score: Three Components and Better Decisions
Use Google Ads Quality Score as a diagnostic tool. Understand its three components, how it differs from Ad Rank, and how to evaluate changes against qualified outcomes.
Shusaku Yosa
10 Content Marketing Examples: Evidence and Practical Lessons
Explore ten company examples in Japan, separate observable tactics from reported results, and adapt the ideas with clear audiences, costs and measurement.
Shusaku Yosa
B2B Lead Generation: Channels, Funnel Metrics and Sales Handoffs
Compare B2B lead-generation channels and define Lead, MQL, SQL and opportunity stages. Use a worked funnel and practical handoff rules to improve lead quality.
Shusaku Yosa
How to Budget for Search Ads: Costs, CPC and Conversion Rates
Build a paid-search budget from CPC, conversion rate and allowable CPA. Separate media, management and production costs with worked examples in Japanese yen.
Shusaku Yosa
PPC Search Ads: How They Work, Costs, and Setup Steps
Understand PPC search ads, auction factors, budget calculations, keyword intent, launch checks, and how to diagnose performance without relying on fixed benchmarks.
Shusaku Yosa
Improve Ad Cost-Effectiveness: A ROAS and CPA Guide
Diagnose changes in ROAS and CPA before changing your ads. Check measurement, traffic costs, conversion, order value, and lead quality in a practical order.
Shusaku Yosa
Web Ad Measurement: Setup, QA, and Reporting Checklist
Set up reliable web ad measurement with event definitions, UTM naming, duplicate checks, platform reconciliation, and an actionable weekly report.
Shusaku Yosa