Ad Measurement posts
Customer LTV: Revenue, Gross Profit and CAC Comparisons
Compare revenue and gross-profit LTV, subscription and cohort methods, churn assumptions, LTV/CAC and payback with clear worked examples.
Shusaku Yosa
Marketing ROI: Profit, Cost Scope and the Difference from ROAS
Calculate ROI with an explicit cost base, compare it with ROAS using one example, and distinguish attributed returns from incremental profit.
Shusaku Yosa
Impressions vs. Reach vs. Page Views: A Practical Guide
Understand impressions, reach, page views, clicks, and video views. Learn which totals can be combined and how platform definitions affect reporting.
Shusaku Yosa
CTR Explained: Formula, Ad Benchmarks and SEO Improvements
Calculate CTR correctly, interpret the 2026 US search-ad benchmark, and improve ads or organic listings while checking conversion rate and CPA.
Shusaku Yosa
Conversion Rate (CVR): Formula and 7 Ways to Improve It
Understand conversion rate denominators, interpret a current search-ad benchmark, and diagnose landing-page and form friction with seven practical improvements.
Shusaku Yosa
Customer Journey Maps: Steps, Example, and Template
Build a customer journey map from evidence and explicit assumptions. Includes a worked B2B example, a blank template, and a way to prioritize improvements.
Shusaku Yosa
Content Marketing: Strategy, Production, and Measurement
Build a content program around customer questions, useful formats, a realistic production plan, quality checks, and business-relevant measurement.
Shusaku Yosa
A/B Testing: Design, Sample Size, and Result Analysis
Design an A/B test with a clear hypothesis, stable assignment, adequate sample size, and sound interpretation of significance and confidence intervals.
Shusaku Yosa
What Is Digital Marketing? Channels and a Practical Plan
Understand digital marketing through customer needs, channel roles, and data. Learn how to prioritize SEO, ads, social, email, and conversion improvements.
Shusaku Yosa
Improve Ad Cost-Effectiveness: A ROAS and CPA Guide
Diagnose changes in ROAS and CPA before changing your ads. Check measurement, traffic costs, conversion, order value, and lead quality in a practical order.
Shusaku Yosa
Web Ad Measurement: Setup, QA, and Reporting Checklist
Set up reliable web ad measurement with event definitions, UTM naming, duplicate checks, platform reconciliation, and an actionable weekly report.
Shusaku Yosa
ROI vs. ROAS vs. CPA: Formulas and a Worked Example
Compare ROI, ROAS, and CPA using the same campaign example. Understand revenue, acquisition cost, profit, and the definitions needed for sound decisions.
Shusaku Yosa