Marketing analytics and operations insights
GA4 APIs Explained: Data, Admin, Realtime and BigQuery
Compare GA4 Data, Admin and Realtime APIs with BigQuery export. Check authentication, report scope, quotas and pagination, then reconcile data without false guarantees.
Shusaku Yosa
Google Ads Sitelinks: Text Limits, Setup, and Display Checks
Create useful Google Ads sitelinks with text limits, destination examples, association checks, and troubleshooting. Separate eligibility from actual display.
Shusaku Yosa
What Is a Search Query? Keywords, Intent and Search Console Analysis
Understand search queries versus target and ad keywords, interpret mixed intent, and use page-level Search Console data without inventing missing query information.
Shusaku Yosa
What Are Rewarded Ads? Formats, Reward Design, and AdMob Rules
Understand rewarded ads, separate video rewards from install offers, and review AdMob reward rules, opt-in design, verification, and a sample measurement plan.
Shusaku Yosa
How to Research Keywords: Ideas, Search Volume and Search Console
Learn how to separate keyword ideas, estimated search volume and your own Search Console performance, then organize intent and choose a useful next content task.
Shusaku Yosa
What Is E-E-A-T? Four Perspectives and a Practical Trust Checklist
Understand E-E-A-T without treating it as a ranking score. Check first-hand evidence, relevant expertise, reputation, and trust with a practical editorial worksheet.
Shusaku Yosa
Landing Page SEO: Match Search Intent, Improve Content, and Measure Results
Plan landing page SEO around intent, useful content, and technical access. Use a practical brief and measurement plan without ranking or conversion promises.
Shusaku Yosa
Facebook Business Accounts: Meta Portfolios, Access, and Verification
Understand Meta business portfolios, Business Suite, Pages, and ad accounts. Plan ownership, permissions, two-factor authentication, and verification checks.
Shusaku Yosa
How to Create XML and HTML Sitemaps: URL Selection, Submission, and Checks
Build XML and HTML sitemaps with the right URLs, check file limits and dates, and distinguish successful submission from crawling and indexing.
Shusaku Yosa
Landing Page Optimization Tools: Compare Capabilities, Costs, and Fit
Compare landing page optimization tools by analysis, testing, editing, and cost. Use verified product details, a sample budget, and a practical pilot checklist.
Shusaku Yosa
How to Build a Web Analytics Report: GA4 Metrics and Action Plans
Build a useful web analytics report with defined GA4 metrics, matched comparisons and a worked example that separates observations, hypotheses and next actions.
Shusaku Yosa
Page Speed and Core Web Vitals: Measure Experience and Evaluate Improvements
Separate loading, responsiveness, and visual stability, interpret field and lab measurements, and evaluate page-speed work without assuming ranking or conversion gains.
Shusaku Yosa