Social Media Analytics posts
Facebook Business Accounts: Meta Portfolios, Access, and Verification
Understand Meta business portfolios, Business Suite, Pages, and ad accounts. Plan ownership, permissions, two-factor authentication, and verification checks.
Shusaku Yosa
Facebook Pages for Businesses: Setup, Access and Daily Management
Set up and manage a Facebook Page with clear business details, appropriate Page access and a practical publishing register. Distinguish Page reactions from website traffic and validated outcomes.
Shusaku Yosa
What Are SEO Citations? Audit Business Listings and Brand Mentions
Distinguish local citations, brand mentions, and backlinks. Use a business-information audit, neutral review requests, and separate measures for branded search and referrals.
Shusaku Yosa
How to Use X Analytics: Access, Metrics and Troubleshooting
Learn how to access X Analytics, interpret key metrics, troubleshoot missing data, and connect post performance with GA4 website results.
Shusaku Yosa
Video Advertising Formats: Placement, Creative, and Measurement
Plan video ads around viewing context, creative and business goals. Includes a fictional 15-second storyboard and a production and measurement checklist.
Shusaku Yosa
Social Media Advertising: Platform Selection, Budgeting, and Measurement
Choose social media advertising channels by audience, creative and business outcome. Includes a platform decision table, a four-week test plan and measurement cautions.
Shusaku Yosa
What Does a Social Media Marketer Do? Skills, Roles and Portfolio
Compare in-house, agency and freelance social media roles. Explore a weekly workflow, practical skill criteria and a portfolio structure for showing your work.
Shusaku Yosa
Instagram Marketing for Businesses: A 30-Day Action Plan
Connect Instagram content to profile visits, website actions and bookings. Use a practical 30-day plan with clear goals, content themes and measurement checks.
Shusaku Yosa
Engagement Rate Explained: Formulas and Social Media Comparisons
Calculate engagement rate by reach, impressions or followers. Learn why results differ across platforms and how to compare posts without misleading averages.
Shusaku Yosa
Social Media Marketing: Strategy and a Monthly Plan
Plan social media around business goals, customer needs, channel fit, content themes, team capacity, and measurement. Includes a practical monthly schedule.
Shusaku Yosa
Social Media Analytics: KPIs and a Reporting Workflow
Analyze social performance with clear KPI definitions, comparable posts, weighted rates, qualitative feedback, and a monthly report that leads to action.
Shusaku Yosa