Attribution Analysis posts
Data-Driven Attribution: GA4 vs. Google Ads and How to Read Credit
Compare data-driven attribution in GA4 and Google Ads. Read fractional credit, check current eligibility and settings, and separate attribution from incremental lift.
Shusaku Yosa
How to Build a Marketing Strategy: From 3C and STP to a 90-Day Plan
Connect customer research, segmentation, positioning, tactics and KPIs using one fictional B2B example. Includes a strategy worksheet and review criteria.
Shusaku Yosa
Customer Journey Data: Collection and Visualization
Use search, analytics, CRM, and customer feedback to validate a journey map. Separate observed behavior from assumptions and choose meaningful visualizations.
Shusaku Yosa
Marketing Mix: The 4Ps and 4Cs with a Worked Example
Use the 4Ps and 4Cs to align product, pricing, buying experience, and communication. Includes a practical example, checks, and the distinction from MMM.
Shusaku Yosa
What Is MMM? A Beginner's Guide to Marketing Mix Modeling
Understand what MMM can tell you, how it differs from attribution, how to read its results, and what to prepare before investing in a modeling project.
Shusaku Yosa
Marketing Mix Modeling: Data, Models, and Validation
Plan an MMM project around a budget decision. Review data requirements, adstock, saturation, marginal returns, validation, and implementation choices.
Shusaku Yosa
8 Ad Measurement Tools Compared by Use Case
Compare eight tools for conversion measurement, ad data collection, and reporting. Review use cases, pricing caveats, integrations, and demo criteria.
Shusaku Yosa
Attribution Analysis: GA4 Models and Practical Steps
Learn how attribution assigns conversion credit, which GA4 models are available, and how to compare results without confusing credit with incremental impact.
Shusaku Yosa